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Coffee Price Crisis Webinar: Spotlight on the Specialty Coffee Transaction Guide

Coffee Price Crisis Webinar: Spotlight on the Specialty Coffee Transaction Guide

Join us on February 11 for the first in a series of webinars hosted by the SCA’s Coffee Price Crisis Response Initiative. Professor Peter W. Roberts of Emory University and Chad Trewick of Reciprocafé will speak to Ellie Hudson of the SCA about the Specialty Coffee Transaction Guide, launched in December.

Coffee Price Crisis Webinar: Spotlight on the Specialty Coffee Transaction Guide
February 11, 2019
7:00am PST / 3:00pm GMT
Register here

What is the SCA doing about the coffee price crisis?

The SCA’s Coffee Price Crisis Response Initiative, led by a team of staff and volunteers of the SCA’s Sustainability Center, is aimed at understanding the crisis and providing alternative price discovery mechanisms for the coffee sector. Click here to learn more about the initiative and to find additional resources. Over the coming months, the SCA will host a series of webinars and events to amplify the work being done in this field by individuals in the private sector, academia, producing countries, and others in the coffee community.

What is the Specialty Coffee Transaction Guide?

In our first webinar in this series, Peter and Chad will present and answer questions about the Specialty Coffee Transaction Guide, a project run by researchers at Emory University that relies on an expanding group of data donors – roasters, importers, exporters, and others – who provide detailed contract data covering specialty coffee transactions from recent harvests. Using this anonymized information, the Transaction Guide serves as a report on the distributions of recent Free on Board (FOB) prices— prices paid for coffees that are delivered and placed onto the ship at the port in the country of embarkation— for green specialty coffees. Download the guide on their website and register to join this webinar.

About our panelists


Peter is Professor of Organization & Management at Emory University and Academic Director of Social Enterprise @ Goizueta.

His research interests relate to how the behavior and performance of organizations evolve over time. Recently, he directs his interests in entrepreneurship and organizational performance toward topics in the field of social enterprise. His current projects focus on social entrepreneurs and accelerators, on micro-business development, and on the global specialty coffee industry.

For the past several years, he has also been spearheading Social Enterprise @ Goizueta, which focuses on making markets work for more people, in more places, in more ways. This led to the establishment of the global Entrepreneurship Database Program, the Start:ME accelerator program, and the Transparent Trade Coffee and Grounds for Empowerment programs.

Peter’s Ph.D. is from the University of Alberta. Before taking up his current position at Emory University, Peter served on the faculties of Columbia University, Carnegie Mellon University, and the Australian Graduate School of Management.


Chad has worked in the specialty coffee industry for more than 20 years. During much of that time he led the coffee program at Caribou Coffee and worked to improve coffee quality standards for the brand while ensuring mutually beneficial relationships throughout the supply chain. Chad champions responsible sourcing practices and in 2003, Caribou made a commitment to source an ever-increasing portion of coffees from Rainforest Alliance Certified™ farms. By the end of 2011, 100% of the company’s coffee was certified—nearly 20 million pounds. Chad led efforts transitioning existing origin partners and suppliers through the certification process to truly transform their operations instead of simply abandoning long-term relationships in favor of certified sources.

Today he engages in consulting work with a focus on work that helps to articulate the challenges of the coffee industry and highlights innovative and business savvy ways for it to respond responsibly. In addition to his consulting role for the industry, Chad is on the Specialty Coffee Association of America’s board of directors and serves as the board liaison to the Sustainability Council; a group dedicated to ensuring the specialty coffee industry stays on the leading edge of sustainable practices and discussions.

Register for the webinar.

Questions or comments? Send us your questions or comments on the Coffee Price Crisis Initiative and the Specialty Coffee Transaction Guide to pricecrisis@sca.coffee and we’ll answer them during the webinar. Can’t make it to the webinar? No problem, a recording of the session will be made available here on SCA News.

This post appeared first on The Specialty Coffee Chronicle.

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