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American Barista & Coffee School

Fueled by the passion of its founder, Bruce Milletto and Vice President, Matt Milletto, Bellissimo has stayed on the cutting-edge of this explosive growth industry, and the company has evolved and expanded to address the needs of those entering the ever-changing specialty coffee market.
Our Team

The American Barista & Coffee School’s business workshops are led by a team of well-seasoned, nationally-recognized specialty coffee experts. Our barista trainers work locally in independent coffeehouses—their skills have been recognized at the national competition level. In addition to our regular staff, we frequently invite guest speakers and instructors from industry-leading companies to lecture on hot topics in the industry.

For more than 25 years, Bellissimo has advised and set the standard for education and training in the specialty coffee industry. Thousands of coffee business owners have benefited from our expertise and created successful, profitable operations from single cafes to drive-thrus to major chains across the country.

The American Barista & Coffee School Classes

ABCS workshops are designed to give you or your staff the information and training needed to succeed in today’s highly competitive retail specialty coffee market. Workshop sessions include lectures and demonstrations followed by hands-on practice. Our small workshop sizes insure a personalized experience led by coffee business professionals who have owned and operated successful retail coffee operations.

The ABCS state-of-the-art espresso lab features the latest equipment and products from the specialty coffee industry’s leading companies, and an actual coffee bar setting for “real-life” hands-on pratice. Here you will gain the skills needed to develop the menu for your business and prepare not just espresso-based drinks, but also blender drinks, smoothies and light food items such as panini.

This full immersion style class methodology allows you as the business owner to gain the confidence and competency to open and operate your retail coffee business efficiently successfully.

We include a Business Presentation Plan template in our five and six day workshops to better prepare you for your specialty coffee journey. This template is a $1,295 value and is a beautiful and comprehensive business plan and includes an executive summary, description of the business, product descriptions, location, company principles, additional expertise, target market analysis, related competition, marketing techniques, and menu specifications to be customized to your business.

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