Mrs. Bryant’s – Specialty Foods & Sauces
Joy first met Lenny in 2007 when their high school boys were opponents in a tennis match. Their families became fast friends, sharing common interests in tennis, swimming and, most importantly, really good food. Len and Joy became a mixed-doubles competition tennis team. As their friendship grew, they discovered that they both shared not only a passion for tennis but a passion for cooking. Each time their families shared a meal together, Joy would bring over a new culinary creation. One day, Joy brought her apple sauce to a family gathering. Len’s oldest son, who had a very particular taste for a certain brand of apple sauce, after one mouthful of Joy’s apple sauce stated, “”This is awesome – it should be in a jar!”” Len and Joy both agreed that they should try to get Joy’s apple sauce to market as soon as possible.
They were anxious to share the delicious taste of Mrs. Bryant’s™ Orchard Fresh Gourmet™ Apple Sauces with everyone. The Mrs. Bryant’s tradename was chosen because many of Joy’s children’s friends have tasted Joy’s products while in the development stage and know Joy as “”Mrs. Bryant””. With Joy’s background as a patent attorney, author, and former industrial chemist and Len’s background as a business consultant, retired dentist, published research author, and having a law degree, they were able to quickly maneuver through the many obstacles involved in delivering a new product to the marketplace. They were able to establish their company, design a label, develop five flavors of apple sauces (three with no sugar added), complete several large production runs, obtain approval and certification as a Virginia’s Finest company, set-up a website, and launch their product line in the marketplace – all within 5 months. Two months later, the apple sauces were in Whole Foods Markets.