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UTZ Certified

Mission

Our mission is to create a world where sustainable farming is the norm. Sustainable farming helps farmers, workers and their families to fulfill their ambitions and contributes to safeguard the world’s resources, now and in the future.

Vision

A world where sustainable farming is the norm is a world where: farmers implement good agricultural practices and manage their farms profitably with respect for people and planet; industry invests in and rewards sustainable production, and consumers can enjoy and trust the products they buy

Better farming. Better future

UTZ is committed to creating a better, more sustainable world. We are now the largest program for coffee and cocoa and have certification schemes in other commodities including (herbal) tea, rooibos and hazelnuts. The UTZ certified label features on over 13,000 different products across 130 countries. Companies such as Ikea, Jacobs Douwe Egberts, Lavazza, Tchibo and many others have already recognized that, by sourcing UTZ certified products, they can build the trust of their customers while supporting a better world.
Find out more about how the UTZ program contributes to better crop, better income, a better life and better environment.

A Cross-Cutting Approach

While we have seen significant improvements for farmers and their workers through certification, we have also seen that some of the problems they face cannot be addressed by this alone. Issues such as child labor, low wages and climate change require a cross-cutting approach. This means that only when UTZ works together with producers, NGOs, governments and buyers, can these issues really be tackled. Building on our experience and reach, we are expanding our work to look at how we can join forces with others to make a lasting impact on these issues, in order to create a better future for everyone.

Why UTZ certified Coffee?

Today’s consumers are increasingly demanding that their coffee is produced responsibly, with care for people and the environment.
This means appropriate and modest use of fertilizers, pesticides, water and energy. It means children of coffee farmers sent to school rather than put to work. Farm workers given decent labor rights, housing and healthcare. And farmers empowered to act as professionals and become better businessmen and women.

All this, as well as the same good taste, quality and price consumers are used to.
Together with key players in the industry, including farmers, roasters and retailers, UTZ is committed to creating a sustainable, viable coffee market. How? Through an efficient certification and traceability program for socially and environmentally responsible coffee production that meets the needs of both producers and markets.

Transparent and Responsible

UTZ certification answers two crucial questions: where does the coffee come from, and how was it produced? UTZ certified coffee is traceable from producer to roaster to consumer. This guarantees that all UTZ certified products have been grown and harvested in a responsible manner.

Outlook

Hundreds of brands of coffee worldwide, including Jacobs Douwe Egberts, Lavazza, Tchibo, Folgers and Paulig are buying coffee compliant with the UTZ standard, and the list continues to grow rapidly as both farmers and companies recognize the benefits and decide to join us.

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