Over the summer we have watched the coffee commodity futures market drop until on Tuesday, August 21, coffee opened at 98 US cents. This is well under production costs for most coffee farmers and raises questions about the sustainability of coffee in the future.
Join us for the 2nd webinar in our Sustainability series on Farm Profitability and Prosperity on Tuesday, September 25th, at 8:00am PST / 4:00pm BST, hosted by the SCA Sustainability Center.
After registering, you will receive a confirmation email containing information about joining the webinar.
A panel of industry leaders will continue the conversation in light of the latest developments to tackle difficult questions related to the profitability of coffee farming. Do increased yields consistently correlate to profitability on coffee farms? Do price premiums for coffee taste quality justify farmer investments? What strategies are producers and buyers using to address farm profitability? What research and data is needed to support farmers and their businesses? Learn about our moderator and panelists below.
Moderator: Vera Espindola Rafael
With a Bachelor in International Business and Masters in Development Economics, Vera began her career in coffee researching the value chain of coffee for Anacafé in Guatemala. From there she moved into a role at Utz overseeing the coffee program in Africa, Asia and Latin America. Since April of 2016, Vera has worked with the Secretary of Agriculture in Mexico (SAGARPA) on its Plan for the Care of Coffee, a program initiated in October 2015. As the program’s Director of Sustainability and Shared Value, she focuses on harmonizing the elements of sustainable coffee production in the Plan as well as overseeing the market strategy for coffee, one of the Plan’s 36 strategy crops. Vera serves on the Profitability Working Group of the SCA Sustainability Center and has been a volunteer leader since October of 2015.