The NCA has released eight new breakout market research reports based on the 2018 National Coffee Drinking Trends (NCDT) study data.
As spring rolls in, consumers start thinking about “form and function.” While this usually means getting “winter bodies” into shape, functionality is playing a greater role in beverages.
A look back at the most popular posts on the NCA blog in 2017, highlighting the importance of both innovation and tradition in the world of coffee.
Extracting and interpreting data from the NCDT report, the SCA developed an infographic that paints a picture of specialty coffee consumption in the U.S. over time. 
New market research shows that coffee shops are starting to expand to meet increasing demand. 
Studies show that the health benefits associated with coffee drinking — decreased risk of developing type 2 diabetes, heart disease, neurodegenerative disease, and dying prematurely — are the same for both cold brew coffee and regular coffee, said Hu, nutrition expert who has studied coffee extensively, 
Surging sales of the trendy summertime drink offer new opportunities for the coffee industry.
Now that we know what “third wave” means, the question is: what will the fourth wave be?
While you can’t force your customers to appreciate coffee like you do, you can open the door and allow them to walk through it. Getting the balance is hard, so we’ve come up with four practical ways to teach people about Third Wave coffee without preaching or being intimidating.
From what they’re drinking to where they drink it, new coffee market research shows that Millennial behavior and attitudes are transforming the coffee market. 
